"She was what we used to call a Suicide Blonde—dyed by her own hand."
—Saul Bellow
Fritz Salon Corporate Identity
As an upscale salon and retailer of Aveda™ botanical-based beauty products, Fritz Salon wanted to update its image, but was required to conform to Aveda corporate guidelines. The new logo provides an individual identity, while the leaf motif reinforces the natural ingredients of Aveda products.
Elements include services menu, business/appointment cards, gift certificates, envelopes and post cards.
