"She was what we used to call a Suicide Blonde—dyed by her own hand."
—Saul Bellow
Logos & Branding
A logo establishes a company or person's visual identity. Creating a logo is very rewarding because it gives me the opportunity to get to know the client and learn about their business.
Some of my clients have a clear idea of what they want. In that case, I do my best to interpret their vision and mix in a little something extra. The result usually exceeds expectations.
Other clients don't know what they want. To establish direction, I brainstorm with the client to discover what the logo should say about the company and discuss likes and dislikes. Once the parameters are established, I will design something memorable and unique that represents who they are.
