"I was in love with a beautiful Blonde once. She drove me to drink; that's the one thing I'm indebted to her for."
—W.C.Fields from "Never Give a Sucker an Even Break"
Bain de Soleil Redesign & Point of Purchase Display
The older cartons' dingy beige was replaced with a clean, white back-ground. The logo was retained, as were the signature yellow, orange, red and brown color bars, but gold foil stamping and a script font give the package a more premium look.
This display was one of a series of ten, each holding a different assortment of Bain de Soleil products.
