Packaging & Display
WISE WOMAN HERBALS
PROJECT: Redesign 2018 and 2025
Wise Woman Herbals is a well known and trusted producer of traditional all natural, botanical supplements. Originally only available through licensed healthcare providers or on their website, the brand made its retail debut in the spring of 2025. Smart Blonde Design has redesigned the packaging twice since the original yellow label was introduced in 1989 (lower right).
The first redesign took place in 2018 (top right) when the company decided to offer 2 distinct product lines—Professional Formulas (available only through licensed healthcare practitioners), featuring a raspberry stripe and Botanical Formulas (available to retail customers) featuring a teal stripe. The subtle botanical illustrations and muted colors reflected the overall branding at the time. This design won a package design award from Graphic Design USA in the Health & Wellness category in the year it launced.
The most recent redesign (left) celebrates a significant milestone for the company—its introduction into the retail marketplace. The new label prominently features the gorgeous William Curtis botanical illustrations which have been a signature of the brand’s print and digital media for many years. This colorful, eye catching label is a standout on store shelves among the more clinical offerings of other supplement providers.
The new packaging got rave reviews at a the Natural Products Expo West in Anaheim, CA in March of 2025.
Isoprint
PROJECT: Trade Show Display with Custom Photography
Isopirnt prints custom medical componentry requiring highly detailed and accurate image reproduction.
This display features gorgeous photography that brings their precision printing capabilities to life. The easy to assemble, lightweight back wall and roll up "quick screens" make up this display.
Caffé Botanica
PROJECT: Trade Show Display & Sell Sheets
These colorful banners, with a coffee bean and leaf motif, stand behind the demonstration desk, providing the perfect environment to "serve up" samples of Caffé Botanica's herbal infused coffees.
The booth graphics coordinate with the product packaging and informational data sheets.
National Geographic interactive collection
PROJECT: Software Packaging
National Geographic's signature yellow and world class photography tie these products together.
In it's introductory year, National Geographic Photo Gallery (top right) won the Excellence in Packaging Award from the Software Packaging Association.
TenAsys Corporation
PROJECT: Software Packaging
INtime software provides the tools needed to create and run real-time applications in Windows platforms. A background pattern of clocks, gears and globes illustrate the application's purpose.
Components include: the box, DVD cover and disc, user manual and quick start guide.
Wise Woman Herbals
PROJECT: Botanical Fundamentals Kit
For the practitioner on the go, this kit contains everything needed to assess a patient's foundational support. It includes 25 extracts with matching botanical cards, an herbal energetics guide and a product booklet.
The main graphic is a beautiful William Curtis Illustration of a passionflower. A handy product key attaches to the inside lid for easy reference. The botanical cards feature illustrations of each of liquid extracts, and the booklet provides additional plant information.