Identity & Branding

 
Highlights
Highlights Home Staging

PROJECTS: Logo, Marketing
Materials and Web Site.

This new home staging company needed an identity. The logo, a stylized "H" has a distinctive paint swash as the cross bar.

For many new companies, budget is an issue. Instead of designing and printing an expensive brochure, we opted for a 2-sided rack card that conveys all the important information at a fraction of the cost.

 
PP.jpg
Petal Potion Herbs

PROJECTS: Logo, Label, Packaging

A long time client and friend launched a line of herbal teas, supplements and a salve. The design direction was colorful with a touch of botanical 'whimsy".

The sunflower logo and colorful botanical illustrations on either side of the label front, provide exactly what the client requested.

 
Lakeside
Lakeside Home & Gift

PROJECTS: Logo, Marketing Materials, Advertising & Signage

A quick sketch done by the owner of this upscale home furnishings boutique was the inspiration for the logo as well as the tag line, "Feather Your Nest".

 
Susan
Susan Gibson Stier

PROJECTS: Logo, Business Cards & Advertising

A local realtor wanted a logo to reflecther personal style and love of all things Mid-Century Modern. The retro chair and tag line, "Home Sweet Home", was the perfect choice.

Most realtor cards are very cookie-cutter. The unique shape and colors of Susan's cards stand out and get her noticed at realtor open houses.

 
Nightengales

NIGHTINGALE'S
HEALTHCARE CONSULTING

PROJECTS: Logo & Stationery

Not wanting her logo to look like so many others in the healthcare field—typically crosses, birds or heart rhythms—the client asked for something different.

 

The blue and green "N" has a fresh, modern look and is a welcome change.

 
Hubbard
Hubbard & Associates

PROJECTS: Logo, Marketing Materials
Web Site & Signage

As a woman in a predominantly male field, this client asked me to design a strong logo that would convey stablilty and competance. The blue and black block letters on a clean white ground do the trick.

The web site is easy to navigate, clean and to the point.

 
Sharon's
Sharon's CBeeD Cream

PROJECT: Logo Design & Product Labels

Sharon's CBeeD Cream needed a more professional look in order to expand into the retail market. The yellow honeycomb pattern makes the perfect background for the stylized bee.

Colored borders help consumers differentiate between the various formulas.

 
RaceGoats.jpg
Broadway Ranch

PROJECTS: Logo & Website

 

San Clemente Island Goats are thought to be descendants of goats brought to San Clemente Island by Spanish missionaries. Broadway Ranch is dedicated to protecting and preserving this rare breed through a specialized breeding program. The logo was inspired from a photo taken by the owner.

 
Frankel
Dave Frankel
Private Investigations

PROJECT: Logo, Business Cards & Web Site

This former detective decided to translate his many years in law enforcement into the related field of private investigation.

The green pointer on target makes a great, eye catching logo and the web site is simple and clean with great photography illustrating tricks of the trade.

 
RedBarn
RED BARN GROW

PROJECT: Logo & Business Cards

The clients, who run a family farm and donkey sanctuary have a barn with a very unique shape (above right). This became the perfect inspiration for their logo with a little green sprout tucked in under the roof line.

 
Rotary
Lake Oswego Rotary

PROJECT: Logo & Signage

In 2012, Smart Blonde Design was asked to design a new logo for the Lake Oswego Rotary's Annual Lobster Feed.

​The logo was applied to invitations, swag and signage for the event. The logo has been so successful, it's been updated and used every year since it was originally created.

 
Canna
Canna Consulting 420

PROJECTS: Logo, Stationery & Website

Canna Consulting 420 specializes in compliance strategies for the rapidly expanding cannabis market.

The client opted for a clean green and white logo with brown accents. The design elements include a cannabis leaf inside a large "C".