IDENTITY &
BRANDING
ADVERTISING & PRINT
PACKAGING & DISPLAY
WEB &
SOCIAL MEDIA
Identity & Branding
This is a small sampling of logos I've created. Click the arrows to see them "at work".
Wise Woman herbals
PROJECT: Professional Catalog*
Smart Blonde Design is agency of record for this leading producer of herbal supplements, and has received awards and accolades for both graphic design and brand recognition.
A beautiful iris illustration by noted 18th century botanist, William Curtis, graces the cover, creating a memorable focal point. The cover also features a tear-off flap containing a postcard, bookmark and convenient dosing chart.
Packaging & Display
WISE WOMAN HERBALS
PROJECT: Label Design
When Wise Woman Herbals split their products into 2 lines—professional and retail, it was the perfect time to update their old packaging (below) with a fresh new look.
The new design features subtle botanical illustrations and muted colors to better reflect the overall branding. Teal vertical stripes for "Botanical Formulas" and raspberry for "Professional Formulas" separate the product lines.
Web & Social Media
Having a Web Site Isn't always Enough
More and more, individuals and businesses are discovering the value of social media and e-news. Properly designed, Facebook and LinkedIn are extensions of your brand, and e-newsletters are an excellent way to announce an event, a sale or inform clients about company business.
Smart Blonde Design creates beautiful cover and profile images for social media pages that coordinate with your web site or brand identity.
I work with Mailchimp and Constant Contact to create email campaigns that integrate seamlessly with social media so that once a campaign is sent, it auto-posts to Facebook, Twitter or Instagram!
